The moat

A safety linter that refuses to nuke your site

Most SEO damage is self-inflicted: bulk content and query-string duplicates that trigger a penalty. Our safety linter runs on every change — ours and yours — and blocks those patterns before they can ship.

Blocks, not flags

A normal SEO tool flags problems and leaves you to ignore them. Our linter is a gate: if a change would create near-duplicate content, query-string sitemap bloat, a broken canonical or hreflang, or a thin bulk page, it is blocked — it cannot publish. The rule that would be violated is the reason it stops.

Built from a real demotion, encoded as code

We built this after watching a query-string duplication issue erase most of a site’s organic traffic overnight. Every rule in the linter maps to a real failure mode from that playbook — so the mistakes that demote sites simply can’t be made through us.

It protects you from your own automation, too

The same linter gates the content we generate for you and any bulk change on your site. It also enforces safe removals — we won’t 404 or prune a page that still earns clicks or impressions, and we retire pages with 410s, not 404s.

Available as an API

The linter is also available on the API / white-label tier, so you can run the same guardrail inside your own product or workflow before anything you build touches a live site.

What you get

  • Blocks near-duplicate content and query-string sitemap bloat
  • Catches broken canonicals and hreflang before they ship
  • Refuses to remove pages that still earn clicks or impressions
  • Retires pages with 410, not 404
  • Gates our content and your bulk changes alike
  • Available as an API on the white-label tier

Frequently asked questions

Near-duplicate content, query-string sitemap bloat, broken canonicals and hreflang, thin bulk pages, and unsafe removals — the patterns that trigger search penalties.
It stops it. A change that fails a rule is blocked, not flagged. That’s the whole point — the mistakes that demote sites can’t be made through us.
Yes — it’s available as an API on the API / white-label tier, so you can run the same checks in your own workflow.
It was built from a real demotion event and encodes that playbook as code. We run it on our own large site before we ever run it on yours.

Get protected with Pro

Free tools need no signup. Rank tracking and the connected features come with Pro.